“Social Marketing” is a process that uses marketing principles and techniques to influence target audience behaviors that will benefit society, as well as the individual. The primary aim of social marketing is “social good”, while in “commercial marketing” the aim is primarily “financial”. This does not mean that commercial marketers can not contribute to achievement of social good
Social marketing uses the benefits of doing social good to secure and maintain customer engagement. In social marketing the distinguishing feature is therefore its “primary focus on social good, and it is not a secondary outcome. To take the same principles used in selling goods such as shoes, Television shows, cold drink, Chocolate, mobile, Two-wheeler, to convince people to change their behavior.
The goal of “social advertising campaigns” is to promote ideas that either encourage positive behaviors like caring for the environment or wearing seat belts; or discourage negative behaviors, such as speeding or smoking in public areas. In this way, social marketing “sells” the well-being of society as a whole
Promotion could be done through public service announcements, billboards, mass mailings, media events and community outreach .
Are you looking to cut back on your marketing costs? Social networks are a great, cost-effective way to get your brand in front of fans and potential customers. Face book, Twitter, LinkedIn and Pinterest allow you to promote and share content with no cost outside of your own time spent.
These platforms also offer advanced, but affordable advertising platforms you can use to target your consumers with demographic, keywords and interest-based campaigns. Social networking sites and blogs allow followers to “retweet” or “repost” comments made by others about a product being promoted, which occurs quite frequently on some social media sites.
Social media marketing is quickly becoming one of the most important parts of marketing strategy. Businesses all over the world are discovering the ways social media can contribute to the success and growth in all areas of their company